What Is EFT? — And Why It Works
You've tried the breathing apps. The journaling. The positive affirmations. Maybe therapy.
And they help — sort of. Sometimes. Until they don't.
Here's why: Most tools ask you to think your way through a body problem.
EFT works differently. It talks directly to your nervous system.
Personal coaching
Emotional Freedom Techniques
You're in the right place
EFT (Emotional Freedom Techniques) combines gentle tapping on acupressure points with focused attention on what's bothering you — the emotion, the thought, the sensation.
It looks a little weird. I won't lie.
But here's what happens: The tapping sends safety signals to your brain while you're thinking about something stressful. Your nervous system gets the message that you're not actually in danger. The emotional charge starts to release. The pattern loosens its grip.
It's not magic. It's neuroscience meets ancient wisdom — acupressure points that Chinese medicine mapped thousands of years ago, now backed by modern research.
And it works when talk therapy and mindset work haven't — because it bypasses the thinking brain and goes straight to the nervous system.
WHAT IS EFT:
The Short Version
Energy Psychology and Somatics Combined
What It's Actually Like
First, we slow down
I guide you through it. You don't need to know what you're doing. We follow what your nervous system shows us.
THEN we tap
You leave with something that's actually different in your body — not just a good conversation you'll forget by tomorrow.
Then, we anchor what shifted.
Release emotions that feel too big to process
Loosen the grip of patterns you've been carrying for decades
Calm a nervous system that's stuck in overdrive
During perimenopause, your nervous system is already maxed out.
Lower progesterone means less GABA — your brain's natural calm-down chemistry. Your stress response is more reactive. Your capacity is smaller. Things that never bothered you now feel unbearable.
This is why you can't just "think positive" or "breathe through it" anymore. Your system needs something that works at the body level.
EFT does that. It's one of the fastest ways I know to:
Why This Matters Right Now
Not by forcing anything. By creating enough safety that your system can finally let go.
I don't do basic tapping scripts.
I'm trained in Conscious EFT™ — a trauma-informed, nervous system-led approach developed by Nancy Forrester at the National EFT Training Institute.
It's EFT evolved.
Instead of just "tap and vent," Conscious EFT™ works in phases:
We meet your system exactly where it is (not where it "should" be)
We match the tools to your current capacity
We work with the protective parts that have been running the show
We create lasting shifts — not just temporary relief
This isn't about managing symptoms. It's about rewiring the patterns underneath.
What Makes Conscious EFT™ Different
Working with Ashley came to fruition during the hardest season of my entire life. I was deep in the postpartum trenches, and returning slowly to my business, as a first time mom who barely survived with a colic newborn. I was in survival mode, constant fight or flight for months with such a dysregulated nervous system. Ashley asked me what I wanted to work on and I knew I wanted to work through very emotionally charged feelings and thoughts during those early days that were filled with so much crying. Every session felt like I was talking to a friend and I had the space to be able to verbalize my thoughts, feel my emotions deeply and the tapping helped me work on letting them come and go. Every single time we talked, I felt SO much better, so much more clarity and I was able to release the emotions I was holding onto. It was way better than any therapy session I had ever had. She helped me strengthen the tools I had to navigate being a first time mom and I still use the practices today. I can’t say enough wonderful things about Ashley and her energy, and she helped pull me out of a very dark hole and for that, I’ll be forever grateful! Everyone needs this, but especially if you are a parent.
Highly recommend forever and ever.
Shannon
New Mom, CEO, Founder:
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
Made six figures:
real results
This Might Be For You If:
You're tired of talking about your patterns and ready to actually release them
You've done therapy and it helped, but something's still stuck
Your nervous system feels like it's on a hair-trigger and you don't know how to calm it down
You want to stop reacting and start responding
You're in perimenopause and nothing's working the way it used to
"I needed a coach to help keep me accountable and take some of the thinking out of the equation. I would often devise a plan but my limiting beliefs would cause doubt and I would abandon it. Not anymore!"
Meg was finally able to take the action
I have been on a spiritual journey for the last 5 years and working with the moon for the last 2. I have read books to help me understand the phases but was unable to put them into practice. I have felt very lonely on this journey at various points despite meeting different like-minded people along the way. This coaching has allowed me to feel part of a community of strong, spiritual women that I can learn from and allow myself to be fully vulnerable because of the safe space they've created. I very much look forward to our time together for accountability, connection, and growth, and have incorporated it into my self-care practices. These ladies are very knowledgeable, warm, open, and passionate about helping and I would highly recommend anyone interested in learning more about working with the moon to reach out and join their programs!
- stacy
There was so much comfort within the intimate group of like-minded women who joined in Ashley and Carly's group program. I could listen to you both speak - sharing both knowledge and personal examples- for hours!
I so looked forward to the visualization and tapping parts of each session!
Perfect balance of listening and participating.
Powerful stuff to take forward! Thank you!”
EFT is woven into all of my work — both 1:1 coaching and Wild Women Weekly.
If you want to go deep on your own patterns with personalized support, [1:1 is the place →]
If you want to practice regulation weekly with other women who get it, [Wild Women Weekly →]
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